{"id":11000,"date":"2023-02-03T13:05:28","date_gmt":"2023-02-03T05:05:28","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11000"},"modified":"2023-02-03T13:05:28","modified_gmt":"2023-02-03T05:05:28","slug":"strategi-komunikasi-dalam-meningkatkan-minat-calon-siswa-baru-di-sma-plus-melati-kota-samarinda-venna-try-anggraeni-sugandi-kheyene-molekandella-boer","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11000","title":{"rendered":"STRATEGI KOMUNIKASI DALAM MENINGKATKAN MINAT CALON SISWA BARU DI SMA PLUS MELATI KOTA SAMARINDA (Venna Try Anggraeni, Sugandi, Kheyene Molekandella Boer)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Feb 3, 2023 @ 1:05 PM<\/strong> <br \/>\nIP: <strong>125.160.113.124<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>STRATEGI KOMUNIKASI DALAM MENINGKATKAN MINAT CALON SISWA BARU DI SMA PLUS MELATI KOTA SAMARINDA<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Venna Try Anggraeni, Sugandi, Kheyene Molekandella Boer<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Strategi Komunikasi, Minat Calon Siswa Baru, SMA Plus Melati<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi sekolah dalam<br \/>\nmeningkatkan jumlah minat calon siswa baru di SMA Plus Melati Kota Samarinda. Metode<br \/>\npenelitian yang digunakan yaitu deskriptif kualitatif dengan fokus penelitian Strategi<br \/>\nKomunikasi yang dikemukakan oleh Wilbur Schramm dengan model AIDDA. Teknik<br \/>\npengumpulan data dilakukan melalui observasi dan wawancara.<br \/>\nHasil penelitian menunjukkan bahwa strategi komunikasi yang dilakukan oleh pihak<br \/>\nsekolah yakni mulai dari pemasangan baliho, penyebaran brosur, web sekolah, media sosial,<br \/>\nword of mouth, kegiatan sekolah, dan pemasaran secara langsung. Namun semenjak pandemi,<br \/>\nsekolah hanya berfokus pada sosial media dan juga menyebarkan informasi ke grup whats app.<br \/>\nTerdapat 2 faktor utama yang dimiliki SMA Plus Samarinda terkait minimnya jumlah siswa<br \/>\ndua yaitu besarnya biaya yang harus dikeluarkan dan budaya asrama. Sistem beasiswa yang<br \/>\ndiberikan oleh yayasan dengan menggratiskan SPP dan asrama di tahun ajaran 2020\/2021<br \/>\ncukup membuka jalan untuk para calon siswa yang ingin bersekolah di SMA Plus Melati.<br \/>\nKemudian di tahun ajaran 2021\/2022 jumlah siswa kembali turun karena beasiswa hanya<br \/>\ndiberikan sebesar 50% saja.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Sugandi dan Kheyene Molekandella Boer<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2023<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4728\">https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4728<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11000\" class=\"pvc_stats all  \" data-element-id=\"11000\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Feb 3, 2023 @ 1:05 PM IP: 125.160.113.124 1. Title [Judul]: STRATEGI KOMUNIKASI DALAM MENINGKATKAN MINAT CALON SISWA BARU DI SMA PLUS MELATI KOTA SAMARINDA 2. Creator [Pengarang\/ penulis]: Venna Try Anggraeni, Sugandi, Kheyene Molekandella Boer 3. Subject [Subjek dan kata kunci]: Strategi Komunikasi, Minat Calon Siswa [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11000\" class=\"pvc_stats all  \" data-element-id=\"11000\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11000","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":410,"today_views":1},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11000"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11000\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}