{"id":10991,"date":"2023-02-02T11:57:26","date_gmt":"2023-02-02T03:57:26","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10991"},"modified":"2023-02-02T11:57:26","modified_gmt":"2023-02-02T03:57:26","slug":"pengaruh-lokasi-dan-promosi-terhadap-minat-beli-konsumen-pada-ukm-amplang-ud-taufik-jaya-makmur-di-samarinda-istiqamah-oktaviani","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10991","title":{"rendered":"Pengaruh Lokasi Dan Promosi Terhadap Minat Beli Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda (Istiqamah Oktaviani)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Feb 2, 2023 @ 11:57 AM<\/strong> <br \/>\nIP: <strong>182.3.137.212<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Pengaruh Lokasi Dan Promosi Terhadap Minat Beli Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Istiqamah Oktaviani<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Lokasi, Promosi, Minat Beli<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Istiqamah Oktaviani 2021. \u201cPengaruh Lokasi Dan Promosi Terhadap Minat Beli Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda\u201d. Dibawah bimbingan Bapak M. Tommy Fimi Putra SE., M.Si selaku sebagai dosen pembimbing.<br \/>\nPenelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Lokasi Dan Promosi Terhadap Minat Beli Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda.<br \/>\nJenis penelitian ini peneliti menggunakan penelitian kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner dengan jumlah 100 responden Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda. Analisis data yang digunakan adalah regresi linier berganda.<br \/>\nHasil penelitian menunjukan bahwa Variabel Lokasi (X1) dan Variabel Promosi (X2) secara simultan berpengaruh signifikan terhadap Variabel Minat Beli (Y). Hal ini dibuktikan dingan nilai sig. Fhitung = 0,000  0,05. Sedangkan Variabel Promosi (X2) secara parsial berpengaruh signifikan terhadap Variabel Minat Beli (Y) dengan nilai sig. thitung 0,000 &lt; 0,05, dimana variabel yang berpengaruh dominan terhadap Variabel Minat Beli (Y) adalah Variabel Promosi (X2) dengan hasil standardized coefficients beta sebesar 0,411.<br \/>\nBerdasarkan hasil analisis dan interprestasi di atas dapat disimpulkan bahwa Variabel Lokasi (X1) dan Variabel Promosi (X2) berpengaruh terhadap Variabel Minat Beli (Y) Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>M. Tommy Fimi Putra SE., M.Si<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>18 Juni 2021<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/repository.unmul.ac.id\/handle\/123456789\/47597\">http:\/\/repository.unmul.ac.id\/handle\/123456789\/47597<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10991\" class=\"pvc_stats all  \" data-element-id=\"10991\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Feb 2, 2023 @ 11:57 AM IP: 182.3.137.212 1. Title [Judul]: Pengaruh Lokasi Dan Promosi Terhadap Minat Beli Konsumen Pada UKM Amplang UD Taufik Jaya Makmur Di Samarinda 2. Creator [Pengarang\/ penulis]: Istiqamah Oktaviani 3. Subject [Subjek dan kata kunci]: Lokasi, Promosi, Minat Beli 4. Description [Abstrak] [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10991\" class=\"pvc_stats all  \" data-element-id=\"10991\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-10991","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":233,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/10991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10991"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/10991\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}