{"id":10702,"date":"2022-11-01T13:05:34","date_gmt":"2022-11-01T05:05:34","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10702"},"modified":"2022-11-01T13:05:34","modified_gmt":"2022-11-01T05:05:34","slug":"analisis-media-sosial-instagram-sebagai-sarana-promosi-dalam-membangun-bisnis-online-di-palugadaesthetic-samarinnda-winda-hairunnisa","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10702","title":{"rendered":"Analisis Media Sosial Instagram Sebagai Sarana Promosi Dalam Membangun Bisnis Online Di Palugadaesthetic Samarinnda (Winda, Hairunnisa)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Winda, <\/strong><br \/>\nOn: <strong>Nov 1, 2022 @ 1:05 PM<\/strong> <br \/>\nIP: <strong>36.74.246.14<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Analisis Media Sosial Instagram Sebagai Sarana Promosi Dalam Membangun Bisnis Online Di Palugadaesthetic Samarinnda<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Winda, Hairunnisa<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>bisnis online, Instagram, media sosial<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Tujuan utama penelitian ini adalah untuk mengetahui pengelolaan<br \/>\niklan, acara dan pengalaman, pemasaran langsung, dan pemasaran dari mulut<br \/>\nke mulut pada media sosial Instagram Palugadaesthetic Samarinda. Penelitian<br \/>\nini menggunakan metode deskriptif kualitatif. Fokus penelitian menggunakan<br \/>\nkomunikasi terpadu dan bauran promosi. Hasil penelitian menunjukkan jika<br \/>\niklan yang digunakan untuk membangun bisnis online di Palugadaesthetic<br \/>\nSamarinda dilakukan dengan menggunakan influencer, menetapkan segmentasi<br \/>\npasar, melakukan perencanaan konten, membuat konten, dan evaluasi konten,<br \/>\ndi samping melakukan promosi penjualan dengan konsep digital marketing dan<br \/>\ndirect marketing. Acara dan pengalaman yang dilakukan oleh<br \/>\nPalugadaesthetic untuk membangun bisnis online di Palugadaesthetic<br \/>\nSamarinda adalah dengan melibatkan diri dalam kegiatan mahasiswa dengan<br \/>\nmenjadi sponsor. Pemasaran langsung yang dilakukan oleh Palugadaesthetic<br \/>\nuntuk membangun bisnis online dilakukan dengan pola face to face serta<br \/>\npemberian katalog secara daring dan dapat diakses hanya dengan<br \/>\nmengaksesnya via tautan. Adapun pemasaran dari mulut ke mulut yang<br \/>\ndilakukan oleh Palugadaesthetic untuk membangun bisnis online terdiri atas<br \/>\nempat hal yaitu membuat suatu iklan yang menyentuh sisi emosional,<br \/>\nmenggunakan jasa influencer, selalu meminta feedback dari pelanggan, dan<br \/>\nfokus menjaga hubungan baik dengan pelanggan.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Hj. Hairunnisa, S.Sos., MM<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2022<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4636\">https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4636<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10702\" class=\"pvc_stats all  \" data-element-id=\"10702\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Winda, On: Nov 1, 2022 @ 1:05 PM IP: 36.74.246.14 1. Title [Judul]: Analisis Media Sosial Instagram Sebagai Sarana Promosi Dalam Membangun Bisnis Online Di Palugadaesthetic Samarinnda 2. Creator [Pengarang\/ penulis]: Winda, Hairunnisa 3. Subject [Subjek dan kata kunci]: bisnis online, Instagram, media sosial 4. Description [Abstrak] : Tujuan [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10702\" class=\"pvc_stats all  \" data-element-id=\"10702\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-10702","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":125,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/10702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10702"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/10702\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}