{"id":10453,"date":"2022-06-10T06:40:43","date_gmt":"2022-06-09T22:40:43","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10453"},"modified":"2022-06-10T06:40:43","modified_gmt":"2022-06-09T22:40:43","slug":"analisis-strategi-pemasaran-menggunakan-metode-analisis-swot-dan-waspas-pada-jasa-percetakan-undangan-confetti-project-trisda-derama","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10453","title":{"rendered":"Analisis Strategi Pemasaran Menggunakan Metode Analisis SWOT dan WASPAS pada Jasa Percetakan Undangan Confetti Project (Trisda Derama)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Derama, Trisda<\/strong><br \/>\nOn: <strong>Jun 10, 2022 @ 6:40 AM<\/strong> <br \/>\nIP: <strong>125.160.114.177<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Analisis Strategi Pemasaran Menggunakan Metode Analisis SWOT dan WASPAS pada Jasa Percetakan Undangan Confetti Project<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Trisda Derama<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Strategi Pemasaran, SWOT, WASPAS<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Dengan berkembangnya bisnis yang semakin pesat, tidak terkecuali bisnis jasa<br \/>\nmengakibatkan persaingan yang ketat. Salah satu bisnis jasa yang sedang berkembang pesat<br \/>\npada saat ini adalah jasa percetakan undangan. Confetti Project yang merupakan salah satu<br \/>\nbisnis jasa percetakan undangan di Samarinda harus mampu menghadapi ketatnya tingkat<br \/>\npersaingan. Dengan tujuan menganalisis strategi pemasaran yang tepat untuk Confetti Project<br \/>\ndengan menggunakan metode mix method yang dilakukan dengan dua tahap, yaitu metode<br \/>\nanalisis SWOT dan WASPAS. Teknik pengumpulan data yang dilakukan dalam penelitian ini<br \/>\nada 4 cara, yaitu wawancara, observasi, dokumentasi, dan survei dengan jumlah sampel 78<br \/>\norang. Hasil dari penelitian ini berdasarkan hasil perhitungan WASPAS yang didapatkan dari<br \/>\nmatriks SWOT yang ada diperoleh hasil akhir dari perhitungan WASPAS, yaitu alternatif<br \/>\nstrategi (A2) mendapatkan peringkat 1 dengan nilai Qi sebesar 0,835, sedangkan alternatif<br \/>\nstrategi (A6) mendapatkan peringkat 8 atau terakhir dengan nilai Qi sebesar 0,769. Dapat<br \/>\ndisimpulkan bahwa Confetti Project dapat menerapkan alternatif strategi meningkatkan<br \/>\nkualitas hasil cetakan undangan dan pelayanan kepada pelanggan (A2) yang menempati<br \/>\nperingkat 1 dari hasil perhitungan WASPAS, sebagai strategi pemasaran selanjutnya untuk<br \/>\nmengembangkan bisnisnya.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Muhammad Fikry Aransyah, M. BA., B. BA<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2022<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/jurnal.plb.ac.id\/index.php\/atrabis\/article\/view\/923\">https:\/\/jurnal.plb.ac.id\/index.php\/atrabis\/article\/view\/923<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Open document<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10453\" class=\"pvc_stats all  \" data-element-id=\"10453\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Derama, Trisda On: Jun 10, 2022 @ 6:40 AM IP: 125.160.114.177 1. Title [Judul]: Analisis Strategi Pemasaran Menggunakan Metode Analisis SWOT dan WASPAS pada Jasa Percetakan Undangan Confetti Project 2. Creator [Pengarang\/ penulis]: Trisda Derama 3. Subject [Subjek dan kata kunci]: Strategi Pemasaran, SWOT, WASPAS 4. Description [Abstrak] : [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10453\" class=\"pvc_stats all  \" data-element-id=\"10453\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-10453","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":431,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/10453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10453"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/10453\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}