{"id":10248,"date":"2022-02-11T13:38:46","date_gmt":"2022-02-11T05:38:46","guid":{"rendered":"https:\/\/portal.fisip-unmul.net\/site\/?p=10248"},"modified":"2022-02-11T13:38:46","modified_gmt":"2022-02-11T05:38:46","slug":"pengaruh-harga-dan-kualitas-pelayanan-terhadap-kepuasan-konsumen-pada-resto-running-korean-street-food-samarinda-laily-marwatul-jannah","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=10248","title":{"rendered":"Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Resto Running Korean Street Food Samarinda (Laily Marwatul Jannah)"},"content":{"rendered":"
3. Subject [Subjek dan kata kunci]: Harga, Kualitas Pelayanan, Kepuasan Konsumen, Running Korean Street Food Samarin<\/strong><\/li>\n
4. Description [Abstrak] : The purpose of this study is to analyze whether the price (X1) and service quality \n(X2) affect consumer satisfaction (Y). And to know if the price and quality of \nservice have a simultaneous effect on customer satisfaction at the restaurant \nRunning KSF Samarinda. The type of research used is quantitative research. \nData were obtained from consumers in the restaurant Running KSF by taking \nsamples of as many as 100 people. The data is obtained using questionnaires and \nby conducting field observations. The research method uses multiple linear \nregression analysis methods. The result showed that the price and quality of \nservice influenced positively and significantly and simultaneously influenced \nconsumer satisfaction. Running KSF restaurant should maintain the price to \nremain affordable and improve the quality of service so that consumers are \nalways satisfied with this restaurant.<\/strong><\/li>\n
5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n
6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Muhammad Zaini, M.Si<\/strong><\/li>\n
7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: 10-02-2022<\/strong><\/li>\n